Jihad vs . McWorld

Just beyond the horizon of current events lie two possible political figures—both bleak, neither democratic. The first is a retribalization of large swaths of humankind by war and bloodshed: a threatened Lebanonization of national states in which culture is pitted against culture, people against people, tribe against tribe—a Jihad in the name of a hundred narrowly conceived faiths against every kind of interdependence, every kind of artificial social cooperation and civic mutuality. The second is being borne in on us by the onrush of economic and ecological forces that demand integration and uniformity and that mesmerize the world with fast music, fast computers, and fast food—with MTV, Macintosh, and McDonald’s, pressing nations into one commercially homogenous global network: one McWorld tied together by technology, ecology, communications, and commerce. The planet is falling precipitantly apart and coming reluctantly together at the very same moment. These two tendencies are sometimes visible in the same countries at the same instant: thus Yugoslavia, clamoring just recently to join the New Europe, is exploding into fragments; India is trying to live up to its reputation as the world’s largest integral democracy while powerful new fundamentalist parties like the Hindu nationalist Bharatiya Janta Party, along with nationalist assassins, are imperiling its hard-won unity. States are breaking up or joining up: the Soviet Union has disappeared almost overnight, its parts forming new unions with one another or with like-minded nationalities in neighboring states. The old interwar national state based on territory and political sovereignty looks to be a mere transitional development. The tendencies of what I am here calling the forces of Jihad and the forces of McWorld operate with equal strength in opposite directions, the one driven by parochial hatreds, the other by unversalizing markets, the one re-creating ancient subnational and ethnic borders from within, the other making national borders porous from without. They have one thing in common: neither offers much hope to citizens looking for practical ways to govern themselves democratically. If the global future is to pit Jihad’s centrifugal whirlwind against McWorld’s centripetal black hole, the outcome is unlikely to be democratic—or so I will argue.